Creativity and style have always guided my path — shaping the choices I’ve made, the cities I’ve lived in, and the career I’ve built. Over the last 13+ years between London and Dubai, I’ve specialised in creative direction and styling direction, working across high fashion, commercial, interiors, editorial, e-commerce, and luxury.
My work lives at the intersection of concept and craft — bringing together visual storytelling, brand intuition, and refined styling to create imagery that feels both elevated and emotionally intelligent. I’m as driven by instinct as I am by structure, ensuring every campaign, shoot, or collaboration has purpose, rhythm, and clarity.
Currently based in Dubai, I’ve directed and supported art and styling direction across leading fashion and lifestyle houses including Tanagra, Faces, Christofle, Tryano, Etro, Ferragamo, Tom Ford, Michael Kors, Karl Lagerfeld, René Caovilla, Stella McCartney, Versace, and MUSE / ReMuse. My work spans campaign and editorial development through to e-commerce and content strategy — building consistent visual languages that connect brand DNA with audience desire.
Previously, in London, I honed my creative foundations working with some of the industry’s most respected names including Harrods, Matches Fashion, Farfetch, Net-A-Porter, Burberry, Mulberry, Mary Katrantzou, Liberty London, Belstaff, Derek Rose, Hugo Boss, Thomas Pink, The White Company, The Gift Library, Topshop, M&S, and John Lewis. Those years shaped my approach to styling and direction — understanding how to balance the artistry of fashion with the intelligence of commerce.
I thrive in creative environments that value collaboration, detail, and a strong visual point of view. My goal is always to push past what’s expected — to redefine how brand imagery feels, looks, and lives across platforms. Whether it’s a campaign, editorial story, or e-commerce environment, I bring a directional eye and refined understanding of how creativity translates into connection.
Today, I continue to work across creative direction and styling direction, helping brands refine their vision, build identity, and create imagery that leaves a lasting impression.